A Consulting Service from NonprofitNewsletters.net

Do you want to revamp your newsletter, but you aren’t sure where to begin?

Has “Newsletter Editor” just been added to your long list of titles, even though you’ve never been trained in newsletter best practices?

You’ll get the help you need to make your print or email newsletter the best it can be, while making your job as newsletter editor easier, when you sign up for a Newsletter Tune-Up.

Kivi Leroux Miller, president of EcoScribe Communications, is an experienced newsletter writer/designer and trainer who will evaluate your print or email newsletter and provide honest, supportive feedback on 60 key points in 11 categories:

• Writing Style (sentence and paragraph length, tone, use of quotations, etc.)
• Writing Mechanics (proper grammar, punctuation, etc.)
• Story Mix (variety of article types and topics, varied types of lead paragraphs, etc.)
• Reader Focus (directly addresses readers, inspires action, solves reader problems, etc. )
• Headlines & Subheadings (active verbs, benefit-laden, etc.)
• Captions & Labels (goes beyond naming what’s in the photo or graphic, etc. )
• Design (proper placement of elements, use of a grid, contrast, etc.)
• Typography (consistency, limited number of fonts, etc.)
• Photos & Graphics (mix of posed and action shots, proper resolution, etc.)
• Branding (good nameplate, complete masthead, etc.)
• Distribution (frequency, formatting issues, etc.)

What You’ll Receive

You’ll receive a detailed memo summarizing what you are doing well and what areas could benefit from changes. Kivi will highlight the top five easy fixes you can make, as well as the top five longer-term improvements she suggests. Of course, you’ll also receive the full 60-point evaluation sheet with rankings from 1-5 on each criteria. Kivi will also gladly reply to any questions you have on the memo.

The Evaluation Process

After we receive your Newsletter Tune-Up order, you will receive a request for up to three issues of your newsletter. You can send the copies via email, fax, or postal mail. Within five business days of receiving the copies, we’ll send you a complete Newsletter Tune-Up memo with Kivi’s evaluation and suggestions. After reviewing the memo, you can correspond with Kivi via email or give her a call with any questions or comments you have.

Submitting a Print or Email Newsletter

The best practices in several of the categories above are different depending on whether you are publishing in print or online. Therefore, you need to select either your print newsletter or your email newsletter for evaluation. If you want Newsletter Tune-Ups for both, order two Tune-Ups and we’ll take $20 off your total order.

Ordering Information

The Newsletter Tune-Up costs $99. Our 100% money-back guarantee applies. If you are not satisfied with the evaluation, you may request a full refund.

Why not publish the very best newsletter you can?
Get a Newsletter Tune-Up today!