To answer this question, you first need to answer two other questions: how does your newsletter fit into your larger communications strategy and who is the audience for your newsletter?
You should be writing your newsletter for a specific audience. Select 20 random people from your newsletter list and give them a call a week after you send out your newsletter. (more…)
The number of pages you include in your newsletter depends on one key factor: how much you have to say that your audience wants to hear.
One common way to keep track of newsletter editions is to use volume and issue numbers. The volume number refers to the set, and many people start a new set each year. So, if you started your newsletter in 2005, the newsletters published in 2005 would be Volume 1. Newsletters in 2006 would be Volume 2, and so on.