Don’t go crazy with the fonts. To be on the safe side, stick with two fonts: one for your body text and captions and a second font for your headlines and subheads. (more…)
Nonprofits are often perplexed about what software should be used to lay out a newsletter. Most people have the Microsoft Office Suite, so laying out a newsletter in Word or Publisher is where many people start, but unfortunately, those programs are not the best choices.
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Well over half of the people who get your newsletter probably only quickly flip through the pages. That’s why it’s important to grab their attention in the locations that studies show newsletter readers go first.