Don’t go crazy with the fonts. To be on the safe side, stick with two fonts: one for your body text and captions and a second font for your headlines and subheads. You can use a third font as a display font for the nameplate of your newsletter and for other design elements like page numbers. Use additional fonts with extreme care. Using too many fonts in the same publication is a sure sign of an amateur designer.

As for colors, use as many as you can afford. You’ve really got three choices for print newsletter production on traditional offset printing presses: one color, two colors, or full-color, which is also called four-color. If you can afford to print in full-color, by all means, do it. Your photos will look much better. But you can also produce great-looking newsletters in one and two colors. For smaller print runs (under 1,000 copies), printing on a digital press may allow you to print in full-color at an affordable price.