To answer this question, you first need to answer two other questions: how does your newsletter fit into your larger communications strategy and who is the audience for your newsletter?
You should be writing your newsletter for a specific audience. Select 20 random people from your newsletter list and give them a call a week after you send out your newsletter. (more…)
Don’t go crazy with the fonts. To be on the safe side, stick with two fonts: one for your body text and captions and a second font for your headlines and subheads. (more…)
People expect newsletter articles to be relatively short. If most of your feature articles are 500-700 words, you’ll be fine. (more…)
The number of pages you include in your newsletter depends on one key factor: how much you have to say that your audience wants to hear.