Writing a newsletter is easy if you just look around you for some inspiration. Summer offers many different ideas for newsletter articles.
1) Hot Weather. How does summer heat affect your services or clients? What can you tell newsletter readers or the public about issues related to hot weather? Offer ways to keep dogs and cats cool if you work for a humane society. Remind parents not to leave children or the elderly in cars with the windows rolled up if you work for a social service agency. Do your members work outside? Offer tips on avoiding heat exhaustion while working outside.
2) Summer Break. Can your newsletter readers use tips or ideas related to your issues during their summer vacations? Health organizations can share ideas on eating healthy or exercising while traveling. Education advocates can offer brain twister games to keep children occupied on long car rides.
3) Fresh Produce. Does the summer increase in the variety of fresh or locally grown fruits and vegetables affect your readers? Senior groups can discuss the importance of a varied diet and offer simple recipes incorporating fresh veggies or fruit. Environmental advocates can share their thoughts on the affect of pesticides on the planet.
4) Summer Jobs. Whether it’s more chores at home or a part-time job, summer gives just about everyone something new to do. Social service or employment groups can offer tips on how to make the most of a summer job or internship. Art or community beautification groups can suggest projects for families to pursue in their own yards or in their neighborhoods.
5) Creepy Crawlers! From mosquitoes to fireflies, bugs are everywhere during the summer months. How does the increase in the insect population affect your clients or supporters? Wildlife groups can remind people of the role bugs play in the circle of life. Health or environmental groups can provide tips on non-toxic insect repellent.
Let the seasons inspire your next newsletter article.
Want More?
Check out these resources:
Seven Easy Steps to Improving Your Newsletter, a tip sheet available for immediate download for just $12.
20 Ideas for Interesting Newsletter Articles and Columns, a tip sheet available for immediate download for just $9.
Avoid These Five Newsletter Blunders, a free five-day email course.
Nonprofit Newsletters Advisor, our free monthly newsletter to help you produce a great nonprofit newsletter.