Celebrate your successes by sharing them with your members, community leaders, clients, and others on your newsletter mailing list. It’s easy to talk about your accomplishments without sounding like you are bragging, if you use one of these types of newsletter articles.
Personal Profiles
Personal profiles are a great way to share good news. Instead of talking about your accomplishments directly, profile the people who worked on them or the people who benefit from them. If the profile is of a staff member, have them explain the challenges associated with the project and why the success is so meaningful to them. If you profile someone who benefits from the successful project, ask them to explain how his or her life has changed for the better as a result of the organization’s achievement.
Analyze a Trend
Put your accomplishment in the context of larger trends within your community or national trends in your field. Use events and statistics from sources outside your organization to demonstrate how your success fits into a larger pattern (or bucks the trends).
How-to Articles
In an easy-to-follow format, provide your readers with clear directions on how to do something related to your accomplishments. What did you learn during the process that you can share with others? What can your newsletter readers do to help build upon your achievements and further your mission? Show your readers, step-by-step, how they can be a part of your success.
It is important for organizations to share their successes publicly, because success breeds more success. Tell your positive stories and you will cultivate more donors, supporters, clients, and volunteers.
Want More?
Check out these resources:
Seven Easy Steps to Improving Your Newsletter, a tip sheet available for immediate download for just $12.
20 Ideas for Interesting Newsletter Articles and Columns, a tip sheet available for immediate download for just $9.
Avoid These Five Newsletter Blunders, a free five-day email course.
Nonprofit Newsletters Advisor, our free monthly newsletter to help you produce a great nonprofit newsletter.