Well over half of the people who get your newsletter probably only quickly flip through the pages. That’s why it’s important to grab their attention in the locations that studies show newsletter readers go first.
Celebrate your successes by sharing them with your members, community leaders, clients, and others on your newsletter mailing list. It’s easy to talk about your accomplishments without sounding like you are bragging, if you use one of these types of newsletter articles.
One common way to keep track of newsletter editions is to use volume and issue numbers. The volume number refers to the set, and many people start a new set each year. So, if you started your newsletter in 2005, the newsletters published in 2005 would be Volume 1. Newsletters in 2006 would be Volume 2, and so on.
Kivi Leroux Miller, president of Writing911.com and NonprofitNewsletters.net, recently interviewed Ruth Thaler-Carter, an experienced freelance writer and editor who specializes in newsletters.